Sterling Reed is the founder and CEO of BlackWallStreets.store, an online marketplace dedicated to empowering Black-owned businesses.Launched on May 15, 2025, the platform aims to provide a centralized space for consumers to discover and support products and services from Black entrepreneurs.
Reed's vision is to create a digital community that fosters economic growth and sustainability within the Black business ecosystem.
Reed's journey is marked by resilience and determination.A T-7 paraplegic since 1995, he has transformed personal adversity into a mission-driven enterprise.Alongside his wife, Benita Reed, who serves as the Chief Operating Officer, they have built BlackWallStreets.store not just as a business venture but as a movement to revive the spirit of historic Black Wall Street communities.
The platform offers a range of features designed to support vendors, including lower commission fees, secure payment integration, and promotional opportunities.
Through BlackWallStreets.store, Sterling Reed continues to champion economic empowerment and create opportunities for Black-owned businesses to thrive in the digital marketplace.
